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BEGIN:VEVENT
SUMMARY:Seattle Alumni: Who won the Super Bowl? Ad Post-Game Show with Pro
 f. Bill Pearce
DTSTART;VALUE=DATE-TIME:20260218T013000Z
DTEND;VALUE=DATE-TIME:20260218T030000Z
UID:300307484515
DESCRIPTION:The Seattle Seahawks won Super Bowl LX\, but who actually won 
 our attention and our wallets? Join Professor Bill Pearce’s annual alum
 ni tradition as he dissects the year’s most talked-about Super Bowl ads 
 through a sharp CMO lens: did they change habits\, beliefs\, or buying beh
 avior? Or\, did they just burn a few millions? We’ll laugh\, cringe\, an
 d debate which brands rang the register and which ones were intercepted at
  the one-yard line on advertising’s biggest stage.Questions? Contact Fed
 e Pacheco - (fedepacheco@berkeley.edu).Register&lt\;location-name&gt\;Virt
 ual&lt\;/location-name&gt\;&lt\;event-type&gt\;Chapter Events&lt\;/event-t
 ype&gt\;
LOCATION:Virtual on Zoom
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