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The Seattle Seahawks won Super Bowl LX, but who actually won our attention and our wallets? Join Professor Bill Pearce’s annual alumni tradition as he dissects the year’s most talked-about Super Bowl ads through a sharp CMO lens: did they change habits, beliefs, or buying behavior? Or, did they just burn a few millions? We’ll laugh, cringe, and debate which brands rang the register and which ones were intercepted at the one-yard line on advertising’s biggest stage.Questions? Contact Fede Pacheco - (fedepacheco@berkeley.edu).Register<location-name>Virtual</location-name><event-type>Chapter Events</event-type>
📍 Virtual on Zoom